For Creators
When you upload your tracks to the SURF, our AI automatically visualizes and tags them by genre, mood, vocal gender, and more. This makes it easy for you to manage and search for songs within your catalog. You can also upload your songs to the Marketplace where tracks are visible to SURF’s network of Buyers (450+ label A&R) who monitor the platform on a regular basis.
Tracks in the Marketplace are only visible to our partnered Buyers, ensuring your privacy and security. Additionally, you'll have access to exclusive pitching opportunities that come directly from Buyers on the platform. Currently, the service is available globally, with pitching opportunities primarily focused on the U.S., Japan, and South Korea regions, and SURF’s partnerships with a vast selection of labels grants users with unparalleled access to opportunities from record labels, film, TV, game, and advertising companies in the Asian market.
SURF is committed to empowering creators and promoting a culture of transparency and equity within the music industry. In light of this, SURF does not take any referral fees or royalty cuts when a track is placed through the platform, allowing Creators to fully financially benefit from and retain control of their creative works.
For Buyers
SURF Music revolutionizes the A&R process, allowing labels to search for and curate pitch packages with newfound efficiency. Labels can either host exclusive briefs to source tailored track submissions or use the Magic Search function to find tracks that meet specific criteria from tens of thousands of demos in a matter of seconds with SURF’s AI metadata tagging system. If you come across a track that you think is perfect for your project, you can simply click “Hold” and SURF will connect you with the Creator to begin proceedings.
The Magic Search function allows Buyers to filter through songs by entering links (Spotify, YouTube, etc) to reference songs, finding tracks similar to other unreleased demos in the Marketplace, or even typing in custom prompts like “a song for drinking a martini at the beach on a warm day.” As SURF’s community of Creators ranging from promising aspirants to seasoned professionals continues to grow, Magic Search cuts down the time and effort needed to find the perfect tracks for your needs.
Buyers can also like and rate tracks and create personal playlists. Liked tracks and playlists can be found in the "Library" tab, and you can also share tracks and playlists with password protection.